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CHORMUI LEE 李楚美

USER EXPERIENCE DESIGN
DESIGN SHOWCASE

home interior design from design to execution

surreal sanctuary for the urban souls

retail redesign

Design inspired by the eccentricity of the Christian Fenzi brand and its unique collection

retail branding

The Victoria's Secret brand is often associated with sexiness, fantasy and imagination. The use of black, pink and glossy materials give the brand a strong visual identity that exudes opulence and class.

tropical rain forest themed Restaurant design

The concept of design is to recreate the tropical rain forest experience in this restaurant located in Abidjan, Ivory Coast. The design made use of the graduation of colors found in the forest: varying hues of green and brown, with touches of gold to connote premiumness.

SIT GLOBAL FURNITURE DESIGN AWARD 2020
Furniture Design of the Year: Winner in Sit-At-Home Category

PORTFOLIO OF DESIGN STYLES AND VISUALISATION

Color is life. A cultural code. Emotive experience.
I use colors to create the mood and emotions that befit the place.

eclectic classical

eclectic industrial

modern contemporary

oriental chinese

arabic contemporary

post-modern inspired

EXPERIENCE DESIGN FROM RESEARCH, CONCEPT IDEATION TO VISUALISATION

I design a wide spectrum of spaces, guided by a consistent design strategy that begins from inspiration, user research to a design concept, augmented with technology while staying true to the essence of the brand, place or environment.

VICTORIA'S SECRET store design project

Tropical forest-themed restaurant restaurant design

Use of balance, symmetry and harmony in Romanesque style for cafe facing SANTI APOSTOLi church in Florence

CHRISTIAN FENZI JEWELLERY SHOP REDESIGN.
Staying true to the eccentricity of the brand by injecting a futuristic, monochromatic look

IOT SMART WARDROBE DESIGN that enables automation of wardrobe collection and dressing up.

HOME OFFICE DESIGN for a fashion designer where an all-in-one workbench is designed to simplify designer's workflow.

李楚美
lee chor mui

Contact me

THE RELENTLESS FOCUS ON HUMAN NEEDS UNITES ALL DESIGN DISCIPLINES.

I worked in the field of consumer research, media and communications for over a decade before turning to design training in 2014. Good design is fundamentally a problem-solving process that evokes both usability and emotions. It pleases both the mind and the soul. I believe in a multi-disciplinary and human-centered design approach that stay true to the users' needs and focus on delivering the best user experience.